This is an additional tip that I want to give you. On replay lines if you have some type of prize that you want to give for people that are listening to the replay, make sure that you have a pop quiz. And here, we’re just filling in these blanks. “Use streaming video on your ___________ page to improve prospect conversion”. Well the answer is “opt-in”, and there are four other answers. And that’s a pop quiz for people who want to listen to the replay and if they fax in their answers they’ll get eligible for a bonus gift. In this case, it was a free annual subscription to Instant Video Generator. There are all sorts of ethical bribes that you can use.

But the point is, this is an HTML cheat sheet and I’m using it just to get the information and serve it right in front of them. And then to have them print something out , I’m leading people to the PDF version of the cheat sheet. The live links as well as the five tips to instantly boost your web site’s selling power. Now everything is on that page as well, so I’m delivering both formats, both HTML and PDF.

Now, I’ll give you an example of one of my friends, colleagues, and business partners actually, Paul Colligan. What he’s done, he’s been featured at Teleseminar Secrets many times. If you go to: www.tipsmachine.com/alexcall/success.htm, you will see here is a HTML cheat sheet without a PDF. Now you decide what’s more convenient. I personally believe that you should have both, the PDF and the HTML. Paul here has just the HTML, and he whipped this up in probably less than 30 minutes because he’s a pretty good web designer and publisher. So that’s the answer. I would do both. And remember that PDF is a lot more predictable and convenient to print out. What you see is what you get. Good Luck.