You can also put the transcripts in a three ring binder and have those shipped out. I’ve talked about plenty of examples of this before, but a good example of this is at http://www.justaskbrian.com/product.htm. Of course, I’m talking about Brian Tracy. The reason why we do that with the three ring binder is to get branding on the bookshelf in the person’s home or library. Also, when something is physical it is less likely to get returned.

So you can resell the audio transcripts in digital format, which is nothing more than delivering it via molecules on the net with a pdf and mp3 online, or you can put it on a CD, stick that into a DVD case so it doesn’t break, because the jewel cases of course break, they’re brittle, like you get in the music store. Put it in a DVD case so it doesn’t break, you’ve got more surface area, and a spine so you can brand yourself as well, on the bookshelf, and then put it in a 3-ring binder–I would not advise you to put it in a spiral-bind… simply because you cannot brand yourself with a spiral binder.