I’ve sold audio transcripts in physical form as high as $100, $99, $97, $79. Remember that when someone gets something that’s physical, it sticks, the sale will stick because they have to physically send it back. I know numerous e-book marketers online who are so frustrated, pulling out their hair, because people purchase their e-book, and then they ask for a refund. Now what are they going to do, ask for their e-book back? They already have it. So physically, you can’t give someone a refund until you get the product back. If that’s part of your refund policy, people will refund less often if they know it’s a hassle.

Now why am I saying this? Well, I’m assuming you have excellent content, I’m not saying this because I think that your content is poor. I’m saying it because there are many people out there who are not as honest as we like them to be, and this just raises the bar on those people and makes it a little more difficult for them to return it. It makes you a little bit more wealthy because that sale will stick. Plus, when you’re physical, long after the computer has been shut off and the email client has been turned off and minimized, they can be seeing you, and you can be branded on their bookshelf because something physical is something to be held, and when something is held, they can curl up on their couch, read the transcripts, or they can curl up on their desk and listen to you on the CD or through a subway, in New York City, or in a car during dead time in traffic. That’s what I think you should do to make more money with your teleseminar content, because audio transcripts can be sold, or if you prefer, you can even give them away, as bonus gifts.

Let me tell you what I’ve done–one last thing, and one final tip in this area. For an ASK Database call what we did is we had a $1 teleseminar and we had what’s called a forced continuity program, where people automatically had access to ASK Database for 21 days after paying $1 for the teleseminar that they were participating in. Well, if they continued with ASK Database, then they got the audio transcripts to the call, and it was in a 3-ring binder and a DVD case, and the only way they could ask for a refund was if they sent that back. What a great stick strategy, don’t you think? The physical–you got the audio transcripts–and what a great way to get people to continue to use the ASK Database, and it’s just adding more value to their lives, because when something is physical, it’s typically easier to consume. I hope that this tip works for you and you use it in your own teleseminars, because it has worked for us in a big, big way.

Again, good luck and good sales.